Agent skills

ad-creative

Corey Haines

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'creative…

• No scripts
• Needs network

copy-editing

Corey Haines

When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean…

• No scripts
• Works offline

ab-testing

Corey Haines

When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which…

• No scripts
• Works offline

ai-seo

Corey Haines

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for…

• No scripts
• Works offline

analytics

Corey Haines

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this,"…

• No scripts
• Needs network

onboarding

Corey Haines

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user…

• No scripts
• Works offline

pricing

Corey Haines

When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I…

• No scripts
• Works offline

seo-audit

Corey Haines

When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google,"…

• No scripts
• Needs network

sales-enablement

Corey Haines

When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales…

• No scripts
• Works offline

site-architecture

Corey Haines

When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL…

• No scripts
• Works offline

churn-prevention

Corey Haines

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit…

• No scripts
• Works offline

content-strategy

Corey Haines

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content…

• No scripts
• Needs network

copywriting

Corey Haines

When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help,"…

• No scripts
• Works offline

cold-email

Corey Haines

Write and run B2B cold outbound that gets replies, from cold emails and follow-ups to sending setup, LinkedIn, multichannel cadences, and reply handling. Use when the user mentions "cold email," "cold outreach," "outbound," "prospecting email," "SDR emails," "follow-up sequence," "nobody's…

• No scripts
• Needs network

cro

Corey Haines

When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,'…

• No scripts
• Works offline

emails

Corey Haines

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation,"…

• No scripts
• Works offline

free-tools

Corey Haines

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a…

• No scripts
• Works offline

schema

Corey Haines

When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," "breadcrumb schema," "Google rich results,"…

• No scripts
• Needs network

social

Corey Haines

When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,'…

• No scripts
• Needs network

launch

Corey Haines

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'site launch,'…

• No scripts
• Works offline

marketing-ideas

Corey Haines

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't…

• No scripts
• Works offline

marketing-psychology

Corey Haines

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,'…

• No scripts
• Works offline

paywalls

Corey Haines

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit…

• No scripts
• Works offline

popups

Corey Haines

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a…

• No scripts
• Works offline

product-marketing

Corey Haines

When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' 'brand voice,' 'tone of…

• No scripts
• Works offline

programmatic-seo

Corey Haines

When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages…

• No scripts
• Works offline

referrals

Corey Haines

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get…

• No scripts
• Works offline

revops

Corey Haines

When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'outbound pipeline stages,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM…

• No scripts

signup

Corey Haines

When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," "account creation flow," "people aren't…

• No scripts
• Works offline

competitors

Corey Haines

When the user wants to create competitor comparison or alternative pages for SEO and buyer-facing use. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do…

• No scripts

ads

Corey Haines

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,'…

• No scripts

reverse-engineer-anything

Reverse engineer native, managed, Electron/JavaScript, packaged, firmware, and browser targets with REA, and build agent environments (AgentEnv bundles) of web applications from a live instance or a capture. Use shipped-artifact or requested runtime evidence to explain features, compare versions…

• No scripts
• Works offline

skills

An agentic skills framework & software development methodology that works.

root-cause-tracing

An agentic skills framework & software development methodology that works.

using-superpowers

Use when starting any conversation - establishes how to find and use skills, requiring skill invocation before ANY response including clarifying questions

• No scripts
• Works offline

writing-skills

Use when creating new skills, editing existing skills, or verifying skills work before deployment

• No scripts
• Works offline

mattpocock/skills

My agent skills that I use every day to do real engineering - not vibe coding.

• Bundles scripts
• Needs network

algorithmic-art

Anthropic

Creating algorithmic art using p5.js with seeded randomness and interactive parameter exploration. Use this when users request creating art using code, generative art, algorithmic art, flow fields, or particle systems. Create original algorithmic art rather than copying existing artists' work to…

• Plugin
• Needs network

internal-comms

Anthropic

A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership updates, 3P updates, company newsletters, FAQs, incident…

• Plugin
• Works offline

ab-test-analysis

Pawel Huryn

Analyze A/B test results with statistical significance, sample size validation, confidence intervals, and ship/extend/stop recommendations. Use when evaluating experiment results, checking if a test reached significance, interpreting split test data, or deciding whether to ship a variant.

• No scripts
• Works offline

analyze-feature-requests

Pawel Huryn

Analyze and prioritize a list of feature requests by theme, strategic alignment, impact, effort, and risk. Use when reviewing customer feature requests, triaging a backlog, or making prioritization decisions.

• No scripts
• Works offline

ansoff-matrix

Pawel Huryn

Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.

• No scripts
• Works offline

beachhead-segment

Pawel Huryn

Identify the first beachhead market segment for a product launch. Evaluates segments against burning pain, willingness to pay, winnable market share, and referral potential. Use when choosing a first market, targeting an initial customer segment, or planning market entry strategy.

• No scripts
• Works offline

brainstorm-experiments-existing

Pawel Huryn

Design experiments to test assumptions for an existing product — prototypes, A/B tests, spikes, and other low-effort validation methods. Use when validating assumptions, testing feature ideas cheaply, or planning product experiments.

• No scripts
• Works offline

brainstorm-experiments-new

Pawel Huryn

Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.

• No scripts
• Works offline

brainstorm-ideas-existing

Pawel Huryn

Brainstorm product ideas for an existing product using multi-perspective ideation from PM, Designer, and Engineer viewpoints. Use when generating new feature ideas, brainstorming solutions for an identified opportunity, or ideating with a product trio.

• No scripts
• Needs network

brainstorm-ideas-new

Pawel Huryn

Brainstorm feature ideas for a new product in initial discovery from PM, Designer, and Engineer perspectives. Use when starting product discovery for a new product, exploring features for a startup idea, or doing initial ideation.

• No scripts
• Needs network

brainstorm-okrs

Pawel Huryn

Brainstorm team-level OKRs aligned with company objectives — qualitative objectives with measurable key results. Use when setting quarterly OKRs, aligning team goals with company strategy, drafting objectives, or learning how to write effective OKRs.

• No scripts
• Needs network